A business blog is written to attract and engage potential clients. It also keeps your existing client base informed about your business. The benefits of writing a business blog are significant. It can help raise and maintain awareness of your business; increase your web ‘traffic’; allows you to engage in ‘conversation’ with prospects; establishes your authority;  builds relationships as readers get to like and trust you.

A blog is not an advertisement – its purpose is not to sell but to inform and inspire.

An attention-getting headline is essential to grab readers’ attention. After that each sentence must add value to encourage people to read on. Don’t waffle. Use simple language. Stick to your message. Get to the point. Use examples to illustrate it. Show readers that you care about them. Good blogging is not about what to include, it’s about what to leave out when you’ve said enough.

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