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Two powerful words = Brand Consistency. It is something I am so
passionate about here at Mega! I would say it is one of the main thing
that falls over when trying to put ones own branding out there.
I would say it is not that people intentionally do it wrong! I think what happens is people get scared of coming to an advertising - as they think they are all expensive, on the contrary!
We make sure we are not the most expensive agency. We love designing for small and medium businesses, as well as the large (ofcourse!). We want people to not be scared to call us up for help. I'd rather do lots of work for people over and over in small doses than do something once and not be able to help again as it was out of their budget.
By being affordable (I do hate that word - as don't want it to cheapen the quality we do put forward) it means we can make sure it is all done in house by us, and not the client trying to do some of it by themselves, by a "friend of the family" or a "family member". If it is done by us, we can get results. And it is WHAT WE ARE GREAT AT! So leave it to the experts to do your wonderful designs that have LASTING IMPRESSIONS!